Creative Director with over 15 years of experience in communications, art direction and visual design.

I grew up in a small neighborhood called Triana, in Sevilla (Spain). A place where flamenco is played daily on every radio, where toasts with jamón serrano are a breakfast meal and where kids play fútbol in the streets all day long.

It's in my hometown where I started my design career back in 2008, then I moved to Los Angeles a few years later in 2011. Here I've been lucky to work with the great folks from MediaMonks, RPA Advertising, Conill Saatchi & Saatchi, Accenture Interactive and Apple's agency TBWA\Media Arts Lab.

After many great years on the agency side, I joined the in-house creative team at Headspace, where I led the creative development of the brand's global marketing and communications. A couple of years later, I went back to , this time with MARCOM, Apple's in-house agency.

Most recently, I’ve been leading the creative development of hims & hers’ organic content across the customer content ecosystem; including brand storytelling, education within our app, PR, and social.

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SOME OF THE BRANDS I'VE WORKED AND PARTNERED WITH