Star Wars and Headspace are combining forces to bring happier days and sleepier nights to our galaxy with a mindfulness adventure to help you Find Your Force and leave stress light years behind.
As part of Star Wars Day on May 4, Headspace released a selection of quick Breathing Exercises and Sleepcasts set to transport your consciousness to the likes of Tatooine and help keep you in touch with your Force. This content series would live in the Headspace app.
To promote our new content, we launched Find Your Force, a global campaign to engage Star Wars and Headspace fans all over the world, and the galaxy.
Featured on:
ADWEEK | USA Today | PEOPLE | CNN | Design TAXI | Mashable | Hollywood Reporter | Yahoo! UK | Evening Standard | Insider | E! Online | WuV | Gizmodo AU | CNET
Recognition:
The Webby x2 | Vivid x4 | Shorty x2
Starting in late April, the teaser builds up excitement & curiosity leading up to May 4th launch.
Surround May 4th with a launch moment of two hero assets and a video to celebrate our collaboration.
Throughout May, benefit-led communications continue to engage with Star Wars & Headspace fans.
