The partnership is visualized through a series of National Park badges created with the unique Headspace look and feel, inspired by those typically found on rangers’ uniforms, and that have become such an iconic element for all national parks.
The badges represent a connection to nature, and act as a window for individuals to explore the parks with Headspace, no matter where they are.
With this campaign, we aim to inspire people to connect with nature, take a deep breath, and take in the beauty around us.
