That’s iPhone

With the opening of TBWA\Media Arts Lab in Miami, we worked directly with the Apple team to develop their first original campaign for Latin America. “That’s iPhone” was launched in Mexico, Brasil, Chile and Colombia at the same time.

We created a typography based campaign with the purpose of debunking the myths that would keep people from switching to iPhone. A totally integrated campaign that run on social media, OOH, digital, interactive and retail around the four countries in two different languages.

A phone that you know how to use,
even before using it. That’s iPhone

Over a million apps downloadable for free.
Find a new favorite app every day. That’s iPhone

When you switch to iPhone, your most important
things come with you. That’s iPhone

iPhone holds its value longer than
any other smartphone. That’s iPhone

It’s hard to misplace your iPhone. And with iCloud, it’s almost
impossible to lose your photos, videos and contacts. That’s iPhone

Battery life to work, play and do everything
else your day requires. That’s iPhone

Software updates keep iPhone up to date.
And not only the newest iPhone. That’s iPhone

iPhone is compatible with the files and apps you
always use to work. And so much more. That’s iPhone

A phone that you know how to use,
even before using it. That’s iPhone