For the first time, Apple created an interactive storytelling app using AR, For All Mankind: Time Capsule.
Our team created a new episode of the TV show as an Emmy Award Winner AR Experience (Creative Arts Emmy for Outstanding Innovation in Interactive Programming), to serve as a connector between Season 1 and Season 2.
For its launch, a trailer and a number of assets would live on App Store to promote the app while giving a hint of what this unique AR Episode will bring to the fans.
A series of videos launched on For All Mankind Instagram account to support the launch of the AR Experience.